PS Associates, Inc. - Proposal Development Consulting and Training
 HomeAbout  UsServicesArticlesAsk Dan TestimonialsNewsletterContactCall: (888) 404-9373

Adobe Acrobat Required:

All PS Associates reports and ebooks require Adobe Acrobat Reader. This is a free download and you can get it here:

PS Associates Publishing Presents...


How to Write Winning Proposals:
An Expert Guide to Planning, Writing
and Managing Proposals that Win!

Author: Dan Safford
Format: PDF (available for Immediate Download)
Pages: 239
Price: $69.75


Overview

From the senior proposal consultant for PS Associates, with a track record of a 75% win rate for his top clients, comes the leading guide for professional proposals. This book gives you everything you need to massively improve your proposal hit ratio.

After 20 years in the proposal writing business one of Dan's favorite expressions is "Insanity is defined as doing the same thing over and over again and expecting different results." In his 20 years of proposal experience, he's witnessed a few insane people. So, he created this comprehensive book on how to write winning proposals to "stop the insanity!"

How to Write Winning Proposals is "a blueprint for preparing successful proposals and making the smartest use of your resources."

Few business agreements, government contracts or research grants that are even considered without "putting it in writing" first. This book teaches you how to do that in a way that will get the maximum results.

More About Dan:

Dan's clients include firms in the defense industry, Information Technology, Architecture/ Engineering/Construction (A/E/C) field, hard-goods manufacturers, electric and gas power utilities, health care providers, school districts, and state and local governments.

Dan has worked for Boeing Defense & Space Group as a Proposal Specialist, where he managed dozens of proposals, with a win rate of over 75%. While at Boeing he also served as a training manager.

Prior to that, he taught technical writing at Kansas State University and Oregon Institute of Technology. Before going to work in the corporate world, Dan taught technical writing for ten years, at Kansas State University and Oregon institute of Technology.

Satisfaction Guaranteed 100%

"We want you to be 100% satisfied with the quality of information and the usable knowledge contained in this ebook. If for any reason you are not completely satisfied, please contact us for a complete no-questions-asked refund."

- Dan Safford

Praise and Accolades:

"Dan is quite possibly the best proposal writing expert available. I've read several books on proposal writing and his is by far the best. It should be required reading for anyone responsible for generating new business and winning contracts."

Dick White
President / FedMarket.com


"Dan's proposal method is straightforward, logical, and offers valuable insights to the newcomer as well as the professional proposal coordinator. Using his techniques is helping us standardize a winning proposal approach for our firm."

Becky Davie,
VP Marketing / KJM & Associates, Ltd.



A Step by Step Approach

There is no "boilerplate" approach to writing proposals. Each proposal must be tailored to each solicitation. But there are specific steps to follow in creating a proposal as laid out in How to Write Proposals That Win.

Learn How To:

  • Greatly Improve Your Proposal Win Rates

  • Keep Proposal Costs Low

  • Get Yourself Involved in Your Customer's Solution or Project Plan Way Before their RFP is Released

  • Develop a Solution Addressing Your Customer's Needs

  • Make a Go / No-Go Decision

  • Plan a Proposal Project to Ensure all Major Activities are Addressed in a Timely Manner

  • Identify the Most Effective Outline for a Given Proposal

  • Effectively Manage the Proposal Writing Process

  • Write Proposal Sections That are easy to Read and List Specific Customer Benefits

  • Identify Effective Graphics to Help Convey the Proposal Message

  • Set Up and Conduct Effective Proposal Reviews

  • Gain Stronger Relationships with Clients

  • Improve Your Firm's Image

  • Generate More Revenue from Proposed Business

  • Win Client Approval for New Ideas

  • Win the Big Contracts Against Larger Competitors and WIN!!!

Who Should Read This Book?

  • Business Development Executives
  • Technical Professionals
  • Sales and Marketing Professionals
  • Funded Researchers
  • Entrepreneurs
  • Everyone else who needs to plan, write and manage a winning proposal

Proposal-Self-Assessment Checklist (Included)

Included in my book is a Proposal-Self Assessment Checklist. The checklist will allow you to Asses your company's current proposal writing success. You may find that your win rates are extremely low due to your proposal writing strategies.

Proposal Forms (Also Included)

  • Customer Database Worksheet
  • Customer's "Buyers" Form
  • Project Work Plan
  • Win Strategy Worksheet - Customer Concerns
  • Win Strategy Worksheet - Our Strengths
  • Win Strategy Worksheet - Our Weaknesses
  • Our Competitors (strengths and weaknesses)
  • Competitor Analysis Worksheet
  • Discriminator Matrix
  • Go/No-Go Checklist
  • Proposal Schedule Form
  • Proposal Project Planning Form
  • Section Directions Form
  • Technical Section Checklist
  • Checklist for Using Graphics
  • Red Team Review Form
  • Lessons Learned Evaluation Form

Download Your Copy Today!